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CIHEAM > MASTERS > AgriFoodMarketing.26

Agri-Food Marketing and Entrepreneurship

  • 1st edition: 2026/2027
  • Start date: October 2026
  • Zaragoza, Pamplona, Logroño or Lleida (Spain)
  • 976 716 000
  • iamz@iamz.ciheam.org
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INFORMATION ABOUT THE PROGRAMME

This master’s programme responds to the principal challenges of a key sector for the economy, food safety, food security, and sustainability. In a context shaped by changes in consumption patterns, technological transformation, regulatory requirements, and new production models, agri-food marketing and entrepreneurship play a strategic role in policy coordination, business decision-making, and value creation across the food supply chain. Understanding consumer attitudes and preferences is now fundamental in order to design differentiated and competitive products aligned with emerging trends in responsible, healthy, and sustainable consumption.

The Master’s Degree in Agri-Food Marketing and Entrepreneurship addresses the need to train professionals capable of responding to the current challenges of the agri-food sector, integrating advanced marketing, digitalisation, innovation, and sustainable entrepreneurship. The academic structure is based on global trends and the priority strategic competences required to enhance the competitiveness of the sector.

The principal objectives of the master’s are:

  • Build a solid foundation in agri-food marketing and entrepreneurship, mastering key tools and understanding market dynamics.
  • Develop the ability to design and assess marketing and entrepreneurship strategies based on economic, market, and institutional factors.
  • Gain practical experience analysing and developing real-world strategies used by agri-food companies.
  • Strengthen critical thinking to address challenges in public and private agri-food organisations.
  • Improve communication skills to present ideas, results, and conclusions clearly and effectively.

The programme is delivered in English in interconnected hybrid classrooms. Students benefit from an enriching collaborative learning experience across the five teaching institutions.

Academic guide

MODULES

Summary of the first year of the Master's programme

1.1 Structure and trends of the agri-food system

1.2 Basic economics applied to the agri-food sector

1.3 Innovation, sustainability, and the regulatory framework of the agri-food sector

2.1 Market research and consumer behaviour in the agri-food sector

2.2 Digital tools and advanced analytics for decision-making: artificial intelligence, big data, and data management

3.1 Strategic and operational planning and management in the contemporary agri-food environment

3.2 Product, packaging and brand management in the agri-food sector

3.3 New pricing and sales strategies in agri-food markets

3.4 Distribution channels, logistics, and supply chain management in the agri-food sector

3.5 New trends in commercial communication and digital marketing in the agri-food sector

4.1 Entrepreneurial mindset and generation of business ideas in the agri-food sector

4.2 Design and validation of a business plan for an agri-food firm

4.3 Entrepreneurial pathways and legal considerations in the agri-food sector

4.4 Innovative experiences in agri-food entrepreneurship

5.1 External academic placements

6.1 Final master’s thesis

TOTAL – 600 contact hours, 900 hours of personal work, 60 ECTS

Summary of the second year of the Master's programme

  • Soft skills (6 ECTS)
  • Practicum (24 ECTS)

The second year of the Master consists of tutored initiation to research or to professional activity in collaboration with governmental institutions, universities, research centres, NGOs, associations and firms. CIHEAM Zaragoza will provide information about the activities of the centres where students will carry out their projects. Students will choose a topic of their interest. They may also propose a project upon agreement with the host centres.

PROGRAMME
BROCHURE
Lecturers

REASONS TO STUDY THIS PROGRAMME

Why choose this Master's Degree?

Combining the resources, professionals, networks, and experience of four public universities, while CIHEAM Zaragoza provides unique, high-level international training.

The agri-food sector needs professionals capable of addressing challenges such as sustainability, digitalisation, innovation, entrepreneurship, and evolving consumption patterns.

The programme includes real-world case studies, teaching delivered by specialists, and placements undertaken in leading agri-food firms and institutions.

Combining mastery of the latest tools and methodologies in marketing and entrepreneurship. Students acquire a solid and versatile professional profile adapted to the emerging challenges of the sector and leading to a broad range of career opportunities.

The master’s provides a strategic perspective to drive innovative solutions for the present and future challenges of the agri-food sector.

master coordination

Mario Anamaría

Academic coordinator

CIHEAM Zaragoza

Cristina Olarte

Director of Studies

Univ. De La Rioja

TESTIMONIALS

“It has been a very important life experience. I am sure that it is going to help me a great deal in my professional future. I have had the opportunity to do an internship at the Mediterranean Water Institute on water management in my country. It is an experience that I know I will never forget.“
Alisja Herri (Albania)
2022/2024 edition
“CIHEAM Zaragoza is a unique and outstanding institute of advanced studies; the quality of teaching is unrivalled, as it brings together experts from various national and international universities, ensuring that students have access to the best academics in each area of study. This undoubtedly enriched my experience and broadened my academic horizons.”
Mohamed Hamitouche (Algeria)
2020/2022 edition
“This year was incredible. It is a great opportunity for my professional career because I want to do a PhD and study the relationship between water and forests and climate change, a topic that interests me greatly as a forestry engineer.”
Halima Najihi (Morocco)
2022/2024 edition

Admission

The master’s programme is designed for students who meet the following requirements:

  • Holders of an official university degree granting access to master’s-level studies in the country of award.
  • Holders of a university degree, preferably in economics, business administration, marketing, entrepreneurship, business management and innovation, agricultural or agri-food engineering.
  • The Academic Committee will assess academic transcripts to verify that applicants have completed at least 18 ECTS in Business Management and Marketing, of which at least 6 ECTS must be in Marketing. Where necessary, these ECTS credits may be completed through additional training offered at the beginning of the programme.
  • Accredited English language proficiency at B2 level. English is the working language of the programme. For non-Spanish-speaking students, a B1-level of Spanish is recommended.

*For further details concerning admission, enrolment and fees consult the University of La Rioja website: https://www.unirioja.es/masteres-universitarios/master-en-marketing-y-emprendimiento-agroalimentario/

**Candidates may submit a pre-enrolment application via the University of La Rioja’s online pre-registration platform. For the resource allocation purposes, applicants are required to indicate their university or centre of reference. Candidates must apply online at the following address: https://www.unirioja.es/administracion-y-servicios/oficina-de-estudiantes/admision-de-master/

Applicants from CIHEAM member countries (Albania, Algeria, Egypt, France, Greece, Italy, Lebanon, Malta, Morocco, Portugal, Spain, Tunisia, and Türkiye) may request a scholarship covering registration fees and accommodation. Scholarships will be awarded upon academic merit. Priority will be given to applications from CIHEAM member countries of low and middle income according to the World Bank classification: Albania, Algeria, Egypt Lebanon, Morocco, Tunisia, and Türkiye. Scholarship applications should be made during the registration process.

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FAQS

The Master will be held from October 2026 to July 2027

Deadline for the submission of applications:

  • Applicants requiring visa or without knowledge of Spanish: 6 May 2026.
  • Applicants not requiring visa and with knowledge of Spanish: 1 September 2026.

(*) Non-European applicants should be aware of visa application deadlines.

Applicants from CIHEAM member countries (Albania, Algeria, Egypt, France, Greece, Italy, Lebanon, Malta, Morocco, Portugal, Spain, Tunisia, and Türkiye) may request a scholarship covering registration fees and accommodation. Scholarships will be awarded upon academic merit. Priority will be given to applications from CIHEAM member countries of low and middle income according to the World Bank classification: Albania, Algeria, Egypt Lebanon, Morocco, Tunisia, and Türkiye. Scholarship applications should be made during the registration process.

Master’s Degree in Agri-Food Marketing and Entrepreneurship

It is compulsory for students attending the master to have medical insurance valid for Spain. Proof of insurance cover must be given at the beginning of the master.

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