- Cajamar’s book on premium Spanish wines was among the winning publications
- The coordinators of the book were present at the awards ceremony of the International Organisation of Vine and Wine (OIV) held in Lisbon on 20 September
The International Organisation of Vine and Wine (OIV) acknowledged Cajamar’s 'Premium Wines in Spain: On the road to excellence’, with an award in the category 'Monographs and Specialised Studies'. The work is coordinated by Carlos Moro, president of the winery Bodegas Familiares Matarromera; Raúl Compés, director of CIHEAM Zaragoza, and Vicente Sotés, professor emeritus in viticulture of the Polytechnic University of Madrid.
The book was presented at Barcelona Wine Week 2024, and looks into the recent development of the main brands, wineries and territories specialising in premium wines. It also describes the experience of other countries with a longer-standing tradition in the production of premium wines and explores potential market opportunities across the world. The publication takes the Spanish viticulture and wine-making sector as frame of reference, and underlines the need for the sector to seek added value by increasing the quality of its wines, thus generating solid, distinguished and experiential brands for which the consumer is willing to pay more.
During the awards ceremony held in the Cultural Centre of Belém in Lisbon (Portugal), Compés pointed out that wine-growers and wine-makers must adapt not only to the pressing realities of climate change but also to the evolving demands of modern consumers. He went on to underline that only through the pursuit of quality and excellence can the sector ensure its long-term sustainability. “High-end wines are not just products; they are a social and cultural construct".
The ceremony gathered over a hundred attendees, including award-winners, key figures of the Portuguese vine and wine sector, and diplomatic representatives. Bernardo Gouvêa, president of the Portuguese Instituto da Vinha e do Vinho (IVV) opened the ceremony, and John Barker, director general of the OIV, gave an opening speech underlining the importance of the event and the commitment of the OIV to promoting the heritage of wine growing and wine production.
The fourteen categories of award-winning works covered a wide range of subjects -from wine-growing to wine tourism- in the form of scientific publications, non-fiction, and even comic books. This diversity is a sign of the relevance of vine and wine in culture and fosters further interest in learning and discovering more about this fascinating sector.