In May 2017, the Mediterranean Agronomic Institute of Zaragoza (IAMZ-CIHEAM), with the collaboration of the Technology Platform Food for Life-Spain and the Association of Food Industries of Aragón (AIAA), will host an international course on how to reach international food markets: experiences from the United States and Europe. World markets offer a great number of opportunities, not only for large multinationals but also for a myriad of small and medium-sized firms. There are many approaches that need to be screened and analysed to be successful, for instance firms selling in international markets have to find stable agreements between partners. Planning strategic activities is also part of the success.

Participants will learn to identify food trade trends and market opportunities in the US, Europe and other markets, understand the different options for entry into foreign markets, identify opportunities to enter new markets with existing or new products, analyse timing and factors affecting the success and failure of international operations as well as gain further insight into strategies currently followed by companies in international business.